Postal Code Targeting
Postal Code Targeting (PCT) is a new acquisition solution that integrates easily into omni-channel marketing campaigns. It leverages the data behind each postal code to help marketers find new audiences who resemble their current best customers.
Billed as “one to few,” PCT sits between Neighbourhood Mail (“one to many”) and Personalized Mail (“one to one”).
A broad range of geographic, demographic and lifestyle criteria can be applied to postal codes. Businesses can leverage their current data, or strengthen it with Canada Post data, to target prospects.
Businesses can also suppress current customer addresses from their mailing. This means that acquisition dollars work harder for a better return on marketing investment.
PCT files contain a non-personalized, human readable address to be printed on the mail piece in the designated zone. Please be aware there are requirements for placement of the address as well as machineability requirements for the piece itself.
For more information on PCT, please click here.
Expand Into New Markets
Data targeting identifies the postal codes that match the profile of your ideal prospects.
Leverage Customer Data
Use your existing postal codes to target the look-alike audiences most likely to respond to your marketing message.
Optimize Your Targeting
Layer Canada Post geographic, demographic and lifestyle insights onto your postal code data to optimize your reach.
Maximize Acquisition Efforts
Optimize campaigns with messages targeted to new audiences while suppressing existing customers from your mailing.
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