Grow Your Customers With
DATA MANAGEMENT
Communication in today’s increasingly competitive marketplace requires that your project stand out from the flood of information received by your consumers.
Technology is ever changing and we’ve made sure to stay at the forefront. Integrated direct marketing solutions require data services of increasing sophistication.
Relevance Drives Response
We have the capability to make every piece of communication highly personalized and tailored to each individual, and it’s your data that controls the relevancy.
Without accurate data, response to your campaign will suffer. Our data experts have many years of valuable experience in manipulating, cleansing, coding and validating your data to help achieve the maximum response possible.
Through the use of ‘Intelligent Form Overlay’ technology, our Vendor-Certified Document Flow Specialists can produce stunning mailings of infinite variability with extreme relevance to the recipient. Your campaign responses will never be better!
Get in touch for more information.
Database Management
Efficient data management is the key to an effective marketing program. Your database must be both accurate and current. To ensure maximum return on your investment, your communications must be directed to the appropriate target market.
Talk to us about how!
Address Validation & Correction
Poor data quality has far-reaching effects and consequences. Each year millions of dollars are wasted by organizations for this reason alone.
At WATT Solutions, we can help you resolve the challenge of data accuracy and improve Our addressing and data integrity solutions can help your organisation deliver better customer service through effective data management. WATT Solutions can also help your business reduce mailing costs.
Canadian & USA Data Postal Presorts
According to Canada Post and United States Postal Service we are a mail service provider.
By using approved software and exact processing techinques, WATT is able to sort your mail in such a way that when it is delivered to Canada Post and/or United States Postal Service, your mail bypasses many internal procedures. Bypassing internal steps, means maximum postage savings for you, and that’s why entrusting your next direct mail campaign to our experts makes for excellent business.
Canadian & USA NCOA
What exactly is NCOA?
Getting your message home.
NCOA stands for “National Change of Address”. Every day individuals and businesses move to a new address. When people move, they may not necessarily advise you of their new address. However, 70% of them advise Canada Post Corporation (“CPC”) of their new address through the use of a Change of Address Notification Form. The “movers” actually pay a fee to have their mail forwarded to the new address for a period of 6 months. CPC provides monthly updates and maintains these changes for a period of 3 years. There are currently approximately 5 million records in the NCOA database.
What is the benefit?
Bob doesn’t live here anymore!
Every year, 16% to 18% of Canadians move. Depending on the type of database you maintain, this could mean that up to 1 ½ % of your list could be affected every month. Through regular use of NCOA, you can ensure that your database is current and up to date helping you preserve the integrity of your database.
As much as 10% of your last mailing ended up in the garbage unopened because the recipients moved. This means that 10% of your last mailing budget might have been wasted. This does not take into consideration the cost of losing a client or donor, or to ensure timely communication with them. NCOA can also help you eliminate duplicates, saving you even more money.
What does it cost?
The charges for NCOA will vary depending on the type of database you maintain as well as what other “servicing” needs to be performed on your database. At Watt Solutions, we can ensure that you get maximum benefit from NCOA, by preprocessing your file through a variety of optional services such as duplicate elimination, standardizing formats, address validation and correction, and much more.
For more information, call one of our Direct Marketing Consultants who will be able to provide you with specific details.
Custom Programming & Reporting
Our experts have the educational know-how to implement your go-to-market strategy by creating a solution that works. Frankly, our team has never been more confident to give you precisely what is needed, when it is needed.
For example, creating ‘if/then’ statements, establishing conditional logic to maximize full colour digital variable printing or designing a special survey page for a cross-media campaign is what you can expect from our team.
We have refined our internal approach, so you can construct unique and customized answers for your next campaign.
Database Creation
Are you gathering the right information?
Whether you have your own database or need to develop one, the first step is to perform a data requirements analysis. This information will help you decide whether your current database contains the required information for your marketing programs.
Watt Solutions can assist you in developing the most cost-effective database for your needs. We can look at various ways of acquiring either new information on current customers, or simply find new ones, whether business to business or individuals.
Current Customer Profile Analysis
Database Population
Name Acquisition
These types of analyses may be one of the most critical steps of your entire direct marketing campaign. It requires time, effort and proper analysis to exceed campaign objectives. Solutions provided for these analyses are customised to each individual client requirements.
Sounds expensive? Could be… however, it doesn’t have to be.
What if you look at it from a different angle – can you afford not to?
Retaining your best customers and finding new ones with the same profile may very well take your business to the next level.
Let Watt Solutions work with you to come up with multiple options to meet your budget restraints. The results could amaze you!
Merge/Purge
Whether we are using your in-house files, rented lists or a Do-Not-Mail registry or any combination there of, we can produce one simple, clean and targeted mailing file.
Imagine throwing in multiple segments, suppression files and the likes; and you have a recipe for one big error sandwich.
But wait…
Our data experts have the tools and expertise to merge endless lists and purge all your unwanted records, meaning you receive a list that works as hard as you do. But don’t take our word for it – find out yourself and call us today!
We are ready to prove how we can help you achieve the best results from your data.