Inspire Customers Into Action
WITH A MORE INTELLIGENT APPROACH TO DIRECT MAIL
Direct Mail continues to be the largest grossing media buy in Canada.
Smartmail Marketing – The Science of Activation
The Canada Post Smartmail Marketing™ approach blends these 3 powerful elements, proven to make your marketing mix more relevant and more engaging.
Physicality
Data
Connectivity
Include direct mail in marketing campaigns to help amplify success
Canada Post Smartmail
MARKETING™
In today’s marketing mix, Smartmail Marketing’s unique combination of actionable data and physical impact amplifies the effectiveness of your marketing investment – and drives business results.
Direct Mail Continues To Be The
LARGEST GROSSING MEDIA BUY IN CANADA
We have collected some interesting facts about direct mail – the statistical data shows how beneficial and how widespread direct mailing can be.
81%
of Canadians read their mail the same day they receive it.
87%
will read mail personally addressed to them.
89%
will open a Direct mail piece if it looks interesting.
65%
of Canadians have made a purchase as a result of Direct Mail.
52%
of promotions and coupons redeemed are received via Direct Mail.
90%
of companies insist that Direct Mail is a great way to communicate.
What are the benefits of
DIRECT MAIL?
It gets noticed: it’s physical, so it gets noticed, opened and read.
It allows you to reach customers at a time and place that’s convenient for them; in their home.
Consumers spend more time with direct mail than digital channels like display, pre-roll and email.
It’s tactile nature allows you to be creative and engage your customers.
Whether your business is large or small, there’s a direct mail solution for you. By customizing your message to the right audience, you can start building relationships with your best potential customers.
3 ways to get the most out of
YOUR MAIL
1. Be creative with your direct mail initiatives. Ensure it stands out.
2. Use targeted data to zero in on the right customers.
3. Create a meaningful offer that drives your customers to act
Drop us a line to find out more!
